Keyword: Sales (7)

Working with customers and consumers

By The customers and consumers have a central role in the work with sustainability in the value chains. They influence the work through their specific expectations regarding the sustainability of products and operations. Also, the customer or consumer can have a direct impact on the sustainability performance of the product depending on how they use […]

Identify and map your product value chain

By The first step of working with sustainability in your value chain is to identify and map your chain: What  Who are your suppliers and what does their upstream chain look like? Who are your customers and customers’ customers and /or consumers? How are your products handled at the end of life and by whom? In practice, […]

Implement the sustainability strategy

By Once the sustainability strategy has been defined and decided, it needs to be communicated and implemented across the organisation; into the departments where it can be broken down into departmental strategies and goals. If the strategy have been developed in a cross-functional team, the implementation can be facilitated as the different parts of the […]

Communicating sustainability information to customers

By SCA customers for personal care products are all requiring information about SCA:s development in the sustainability field. The customers are provided with information on a broad SCA corporate level as well as on a detailed level for personal care products. The external communication about our sustainability work and achievements is supported by a number […]

Scientific state of the art on green marketing

Customers and consumers are a primary stakeholder group as it is essential for a firm’s survival. (For more information about stakeholders see Other Stakeholders). Research studies have been done in order to understand how to attract customers and consumers to green marketing arguments. Rex & Baumann (2006) describe how many previous research studies has focused […]

Working with your upstream supply chain

By The sustainability performance of your suppliers and upstream supply chain actors has an impact on the performance of the products, through the production of materials and energy that are used in the product. Consequently an organisation has indirect control of the performance of the product through the selection of which suppliers and materials to […]

Activities in the work towards sustainability in value chains

How businesses work with sustainable development